Not since the Great Depression has the Specialty Retail and Service sector been under such duress. In an age of outsourcing and private labels, consumers are desperately seeking some type of marker in which they can place their trust and confidence. Can a custom uniform give you the needed edge?

In the end, it is your personnel that provide the final link between your products and/or services and your customers.

Regardless of the product or service that you provide, it ultimately comes down to trust. Can your customers (existing and prospective) trust that they are going to receive consistent value and benefit from your offerings? It used to be that consumers could easily differentiate the quality and value of products because of the limited selection available of each product or service type, and the fact that brands were tightly controlled and consistently dependable—or undependable. In most situations today, that is not the case.

How can you positively differentiate yourself from the competition and provide a consistent brand experience for your clientele regardless of the brand, product, and service mix that you provide? The answer resides in your people. Uniformed specialty store and service field personnel that are well dressed and that project a crisp and fresh appearance exude an aura of consistency and quality that transcends the items that are on your floor or services that you provide. In the end, it is your personnel that provide the final link between your products and/or services and your customers. As first postulated in 1994 by the Harvard Business Review in its article, The Service-Profit Chain, and confirmed in 2008 with the reprint of the same article, satisfied employees ultimately create satisfied and loyal customers.

You can’t manipulate the physical characteristics of your employees. But you can influence how they dress and the attitude that results when they like how they look. When you look good, you feel good. And when you feel good, you do good.

OOBE is the master at creating that feel-good experience for your employees. It is hard to believe that something as simple as the manner in which you uniform your employees can influence your ability to retain both your best personnel and your best customers… but it’s true. Research proves it. OOBE proves it, too. Every day… for every one of our customers. Give us a call and we’ll prove how our uniform programs can retain your employees. In an age of unprecedented market challenges, you need every advantage you can get. Let us help you get the jump on your competition before they even know what hit them.

Contact us today to learn how OOBE can help transform your uniform programs (including specialty retail uniforms, service uniforms, cashier uniforms, and store uniforms).