Food Lion LLC wanted a fresh new look for their employees that was both functional and unique to each brand.
A subsidiary of Brussels-based Delhaize Group (NYSE: DEG), Food Lion LLC operates approximately 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar, Harveys and Reid's. These stores meet local customer needs and preferences for the freshest and best quality products.
Food Lion approached OOBE knowing that if the current large initiatives to improve their stores’ appearance were to be successful that their uniforms would have to follow suit. We incorporated our own custom performance fabrics that give the employee a clean professional look, with very easy care and maintenance, and created silhouettes that remain consistent across each brand. We then used color and branding to set each piece apart and give each brand the personality they desired.
OOBE also manages an e-commerce site that gives each brand’s employees a custom shopping experience. These sites allow Food Lion LLC to communicate directly to their employees about how their uniform should look and fit, and what items are available for them to wear on a daily basis.